Offered is a c1911 Red Leather w/ Silver College Pennant premium from the “Handsome Leather Art Novelty for Decorative Purposes” (as the envelope they were shipped in would state) marketing series, from the Murad Tobacco Co. for The Ohio State University.
During the early 20th century, American tobacco companies produced a myriad of Tobacco Premiums that were either free with the purchase of tobacco products and later mailing in the packaging labels to claim a premium.
Around 1910 there was about a four-year "window" when the focus of the marketing efforts featured American Colleges and Universities. The Murad Tobacco Co. issued several versions for each University/College of these small leather Art Novelties that included a school’s seal, pennant, etc., and name. This leather measures approximately 2.5" wide x 2" tall.
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